IIPM: Consumers and industry will have to take the eWaste problem seriously, before...

You might think that

this is just another way for Dell to take your money, but the company’s putting your money to good use. The fee is a token one, to be sure, but it could change the way people think about consumer electronics. I see it the same way I see that check box on my tax return, the one that sends $3 from my yearly tax bill to the Federal Election Commission. I’m guessing that IRS check box is representative of the first time that the average voter actually realises that election campaigns are partially financed by the federal government. Likewise, the check box on Dell’s site may be the first time that the average PC buyer thinks about the environmental impact of all that web surfing.

In addition, to taking a lead in carbon off sets, Dell has one of the best recycling programmes in the industry. The company announced a free recycling programme three years ago, and in June, it took it a step further. Today, you can send any Dell PC back to the company for recycling— without paying a penny. If you buy a new Dell, the company actually sends someone to pick up your old PC. Again, this is a free service, and your old PC doesn’t have to be a Dell.

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Source: IIPM Editorial, 2007
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative